GREM investigates Imtiaz: 20 years of construction experience, young reputation as a developer

Internal organization & staff

Imtiaz Developments was founded in 2014 and grew out of an earlier construction company that was already active in the region. This background as a contractor partly explains why Imtiaz now performs a lot of work in-house, from construction to after-sales. The developer has a flat organizational structure and integrated departments, leading to efficient internal workflows and accelerated deliveries (Gulf News, 2024).

However, GREM's research shows that multiple employees on Glassdoor report internal tensions, including “too much politics within the organization,” low salaries, and limited opportunities for advancement (Glassdoor, 2024). Although the exact staff turnover is unknown, these signals indicate possible unrest within financial and administrative departments. This is a point of attention for investors when assessing internal stability.

Financial transparency & sustainability

As a private developer, Imtiaz does not publish quarterly results, financial statements or profit statistics (Imtiaz Developments, 2025). As a result, investors must base their opinion on reputation, marketing and concrete project deliveries. The absence of external audits or control mechanisms makes it difficult to objectively assess the company's long-term resilience. Especially with regard to guarantees and maintenance obligations, it remains uncertain whether Imtiaz will still be able to meet them itself in 5 to 10 years (Tacx, 2025). The developer clearly benefited from the strong real estate cycle between 2023 and 2025, but it is unclear how strong the developer is in the event of a possible market decline (Gulf Business, 2024).

Customer Satisfaction & Review Policy

Customer experiences with Imtiaz have been overwhelmingly positive on platforms such as Google Reviews and Trustpilot (2025). At the same time, it is visible that these reviews are actively being stimulated by brokers and marketing partners, which may affect the independence of some reviews. Despite this comment, no structural complaints or recurring problems have been known from public sources so far. The presence of an active after-sales department contributes to a positive image of the customer relationship. This is confirmed by GREM's own experiences with customers who purchased from Imtiaz: in these cases, the after-sales process was structured and professional.

Build quality & quality assurance

The build quality of Imtiaz projects is generally considered to be above average, partly thanks to in-house contracting and a relatively luxurious level of finish (Arab MLS, 2023). Projects like Westwood Grande were delivered before the deadline and without major flaws, inspiring confidence in implementation discipline (Gulf News, 2024).

An important advantage is that Imtiaz grew out of a construction company with almost twenty years of experience in the region. This background in construction provides in-depth technical knowledge, greater control over execution quality and an integrated approach to the construction process (Imtiaz, n.d.).

However, it should be noted that Imtiaz has only been active as a project developer since October 2014. As a result, there is no long-term track record for assessing structural construction quality over the entire lifespan of projects. It is positive, however, that hardly any complaints were reported in the first years after completion. This suggests that the houses will continue to function technically well in the initial stages. Further follow-up with new projects remains advisable in order to identify any quality problems early.

Resale value & positioning

In the secondary market, Imtiaz is not yet able to compete with established top developers such as Emaar or Nakheel. According to an interviewed broker, secondary buyers are more reluctant to pay a brand investment premium, so Imtiaz units often have to be priced more competitively to stay competitive). Nevertheless, reselling is going smoothly, partly thanks to smart location choices and fully equipped units. Although the risk profile is slightly higher than listed players, the potential return — in terms of rental income and capital growth — is competitive, provided that reputation and service levels continue to develop in line with growth.